It is an acronym for six fundamental facets of marketing: situation, objectives, strategy, tactics, action and control.
SOSTAC® contains a general marketing strategy which can be applied in various commercial situations. It includes an in-depth SWOT analysis, which helps businesses get ready for marketing campaigns; the main difference is that SOSTAC® also focuses on the implementation stages of the process, on marketing communications and now, digital marketing.
The structure of SOSTAC® is a simple logic that builds on an in-depth Situation Analysis which informs subsequent decisions made about strategy and tactics. It is crystal clear logic enables better decision making and therefore better plans.
We have adapted SOSTAC® to a number of clients specific marketing and commercial situations with great sucess.
I take the time to learn about your business and where you want to take it, asking the three big customer questions:
Who? Why? How?
We all want more customers, more profit and lie on a beach drinking cocktails. Our approach is developing a mission and vision, followed by agreeing Key Performance Indicators (KPi's) to measure performance.
The smallest, yet arguably the most difficult part of a plan. The key is having a strategy that keeps your actions focused, along with a process that enables you to execute without taking too much attention away from running your business.
Once you know which direction you're going, decide a detailed plan of which tactical tools and how much budget will need to be used to achieve the objectives.
Good creative and technical execution is a prerequisite. However, it's just as important to have a tested system, processes, guidelines, checklists and internal communication.
Decide who is responsible for matching results to your KPI's on a daily, weekly or monthly basis, progress can be monitored, decision can be taken to tweak activity.
The above is a thought process, a way of thinking about marketing, the method can be very formal, informal, solo, or as a team. We have seen it done on one side of paper, to a 100 plus page report. The best quote to sum this up is "No one plans to fail, only fail to plan".
Creative content marketing & distribution
Email & marketing automation software
Social media content creation & distribution
Paid search in Google Ads & Bing (CPA)
Paid display (programmatic display)
Social Media Advertising e.g. Facebook, LinkedIn, Twitter
E-commerce marketing incl. shopping ads, marketplaces & affiliates
Traditional & digital PR
Social media marketing
Influencer marketing & outreach
Reviews & local SEO
Analytics, tracking & tag management
Product feed optimisation
Conversion rate optimisation (CRO)
Data Studio dashboards & reports
Hosting, back-ups & security
MR Marketing is a website design & development, digital marketing and advertising consultancy. We offer affordable web design & development, digital marketing, advertising, branding, graphic designing and copywriting services to make businesse's strategic branding and marketing activities effective.