Search engine optimization (SEO) involves achieving the highest position or ranking practical in the natural or organic listings as the main body of the search engine results pages (SERPS) across a range of specific combinations of keywords (or keyphrases) entered by search engine users.
Our mission is to identify which keywords and keyphrases are valuable for your business, then use them strategically across digital platforms.
SEO - Improves website speed as this is one of Google's core vital requirements
SEO - Leads to better user experience
SEO - Is a primary source of leads
SEO - Generates new customers that would not normally find you
SEO - Results to higher conversion rate, because visitors find what they are looking for
SEO - Promotes better cost management
SEO - Encourages local users to visit the physical store after the search
SEO - Builds brand credibility
SEO - Helps establish brand awareness
SEO - Ensures mobile-friendliness of your website
SEO - Can Be a long-term marketing strategy
SEO - Helps you gain market share
SEO - Gives you a competitive advantage
With the amount of information available on the internet growing by the minute, finding what you need would be nearly impossible without some help sorting through it. Google ranking systems are designed to do just that: sort through hundreds of billions of web pages to find the most relevant, useful results in a fraction of a second, and present them in a way that helps you find what you’re looking for.
These ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance, speed the website loads, the usability of pages, the expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query – for example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
These are the three Core Web Vitals that Google is encouraging all website owners to keep track of and improve in order to serve a better user experience. If you don’t address your site’s Core Web Vitals, your site may experience;
- Loss of visibility
- Decreased of traffic from search
- Drop-in sales
- Decrease content consumption
- Lower brand awareness.
- Customer Persona's
- Keyword research
- Descriptive URLs
- Page titles
- Meta descriptions
- Website architecture
SEO strategy starts with the target audience and dives deeper into understanding your brand's expertise and unique value proposition. Keyword research is great at uncovering how people talk about topics relevant to your brand.
- Service, credibility and marketing content
- Content optimisation
- Good user experience (UX)
- Strong calls to action
- Structured data markup
Content is king. Your website is really just a platform for your content. Your content tells prospects what you do, where you do it, who you have done it for, and why someone should use your business. Your content should also go beyond these obvious brochure-type elements and help your prospective customers achieve their goals.
Creative content marketing & distribution
Email & marketing automation software
Social media content creation & distribution
Paid search in Google Ads & Bing (CPA)
Paid display (programmatic display)
Social Media Advertising e.g. Facebook, LinkedIn, Twitter
E-commerce marketing incl. shopping ads, marketplaces & affiliates
Traditional & digital PR
Social media marketing
Influencer marketing & outreach
Reviews & local SEO
Analytics, tracking & tag management
Product feed optimisation
Conversion rate optimisation (CRO)
Data Studio dashboards & reports
Hosting, back-ups & security
MR Marketing is a website design & development, digital marketing and advertising consultancy. We offer affordable web design & development, digital marketing, advertising, branding, graphic designing and copywriting services to make businesse's strategic branding and marketing activities effective.