This is a frequent opening question by many business owners and when you explain that a website is only one element of the marketing mix and there is no simple silver bullet, you can see their disappointment.
The world of digital marketing has become complicated and to navigate your way around is time-consuming and open to many opportunities to waste time and budget. However, get it right and it is awesome!
When asked who planned your strategy and built your website, the answers are either; a mate, a friend of a friend, or I knocked it up in WordPress, occasionally we hear staggering sums of money paid to an agency for pretty designs, however, missing the essential business understanding, core consumer message and technical know-how to make the website easy to navigate or compliant to search engines.
We like to create an effective strategy that can be measured, we get pride out of seeing the execution take shape and deliver meaningful results.
Plan, design, build websites
Search engine optimisation (SEO)
Creative content marketing & distribution
Email & marketing automation software
Social media content creation & distribution
Paid search in Google Ads & Bing (CPA)
Paid display (programmatic display)
Social Media Advertising e.g. Facebook, LinkedIn, Twitter
E-commerce marketing incl. shopping ads, marketplaces & affiliates
Traditional & digital PR
Social media marketing
Influencer marketing & outreach
Reviews & local SEO
Analytics, tracking & tag management
Product feed optimisation
Conversion rate optimisation (CRO)
Data Studio dashboards & reports
Hosting, back-ups & security