Every time you go online, someone’s trying to sell you something. It’s not necessarily their product. It could be their idea, their services, their friendship, skills, or lifestyle. You’re doing it too. We’re doing it now.
We can help your business sell itself. We will work with you. We’ll help you understand clearly who you’re trying to reach. We’ll support you – because we know how to reach them.
Digital marketing plan
If you want an effective digital presence, you need to do some planning. We can help you work out your digital strategy, taking you step-by-step, right from research and web analytics to exploring your market and defining your goals. Are you in search of new customers? Do you have a new product to launch? Are you rebranding or launching a whole new venture? It’s vital to pin down your objectives first, but it can be hard when you are so closely caught up in your day-to-day work.
Whatever your aims, and whatever your market, we will create a bespoke plan for you. We can then help you carry it out.
Search engine optimisation (SEO)
If you are getting lost in the internet, we’re good at using search engine optimisation (SEO) to help you and your business to become more visible online. Effective SEO comes from adjusting website content to ensure your business matches as many relevant search terms as closely as possible. So your potential customers can find you faster.
This can be as simple as ensuring you’re using the right keywords. We can also manage your metatags. But we will also make sure the content as a whole has the right tone and is as accessible as possible for your business and your customers.
Sometimes it pays to utilise search engine marketing (SEM). It’s a way of accelerating and controlling your marketing activity. It is very effective if set to the right searches to reach your target audience. We can advise on promoting your website and your business through paid advertising, both online and offline.
Social media such as Facebook, Pinterest, Twitter, Instagram, Google+ and LinkedIn allow people, companies and other organisations to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities, channels and networks. If you want to be part of that conversation, but are unsure what to say, we can help, with content that’s relevant to your target market audience. Don’t forget images, too. A well-placed photo and caption – or hashtag – can say it all. That’s where our photography service comes into its own.
Lead generation and conversion
For some, their website and social media presence is all about generating interest, which they then convert into sales through personal conversation or follow-up. Others need to turn more of their digital visitors into online customers.
With our experience in retail, wholesale and the services industry, we can help you bridge that gap and get more hard sales out of website visitors.
How are you doing? Do you need hard facts to guide your decisions and direct your investment in the business? That traditional advertising saying, “I know half my advertising budget is being wasted, I just don’t know which half” is outmoded. Now we can use sophisticated analytics to help tell instantly what’s working and what needs some refocus.
Pay-per-click advertising offers an accurate way of measuring the effectiveness of your online advertising and it’s great for boosting awareness. Using it properly is another matter. We can help you create the most cost-effective and targeted campaigns.
Online advertising looks simple, but there’s a lot of noise out there. How do you make sure your voice is heard and your money is not wasted? We can be your guide through the online jungle.
Remarketing is a clever way to connect with visitors to your website who have not made an immediate purchase or enquiry. It allows you to send them automated personalised emails or to position targeted ads based on their purchase history and shopping behaviour as they browse elsewhere around the internet. We can help build a strategy and implement the campaigns.
An effective digital presence requires more than just putting the right words on a website and walking away. You need to update your content regularly, stimulate interest and intrigue people so much that they want to return again and again. Telling is selling – you need to keep your company’s story rolling out. Modern businesses don’t just push out information to their customers, they maintain a continuous dialogue with them.
Being online means you will be getting instant feedback, but what are you doing with it? Reactive, responsive organisations are the ones that consumers favour.
We’ve got the experience to advise you about how to create engaging content and manage your customer relations online. We can help you to get going yourselves, or we can provide a content management service to keep your offer fresh, and your customers wanting more.
We can do it all for you, but we don’t have to. We can train your people to become their own digital experts. Whatever their starting level, we can work with them closely to build up their confidence and understanding, so they are ready to maximise their skills. Who knows, it might be enough to make them stay with you for longer. It’s all moving fast out there, so we run refresher and updating sessions too.