Creative Hair Colouring... retail packaging design, social media, website design with E-commerce
Back in 2002, the high street home hair colouring offering was limited to fifty shades of blondes, browns and blacks, if you wanted creative colour, you had to source from niche gothic type stores or a trip to a chic fashion salon.
Smart Beauty are a small innovative team, who introduced for the first time, creative hair colouring to the high street, with complete, easy to use creative hair home colouring kits.
MR-Marketing have been involved in NPD, Branding, Packaging Design, Online and Offline marketing.
This included a mult-lingual online shop, ebay shop, Amazon and Facebook page, with a Facebook shop.
The packaging created a markedly different yet iconic shape that stands out in cluttered high street shop displays and retail environments. Brand communication was extended throughout the corporate website, brand website and consumer online shops including own brand, Amazon and eBay. Consumer interaction was encouraged with facebook and twitter integration.
New Pastel packaging design for Germany and the Highlight Collection