Paynes are one of Britain’s longest established confectionery manufacturers, with their brands firmly established in the UK's national heritage.

MR Marketing were entrusted to create Fruitetts and Mintetts, two distinctive and contemporary brands. Our extensive experience of new product development in retail environments gave us in-depth understanding and appreciation of how to translate product benefits into brand equities.

On-shelf impact was created to secure impulse purchases and final designs combined the individuality of the famous Poppets brand with modern appeal to a younger audience.

MR marketing
Branding | Packaging Design | Website Design | Digital Marketing Consultants

MR-Marketing, 9 Spring Street, Chipping Norton, Oxfordshire, OX7 5NN.