Website delivers time-saving administration facilities for client on top of great new branding

The initial brief was to breathe new life into First Choice Recruitment's online presence. The challenge was to bring new visuals into recruitment – traditionally placed firmly in contemporary office spaces – and portray the humour and character of the business owner on the website.

The site was expanded to incorporate essential working practices of the business; streamlining data and improving efficiency. Online registration for employers and job seekers was provided along with a registry of current vacancies - all saving time for First Choice.

An information source for job seekers was also provided, with a vibrant blog containing advice along with industry and local news.

First Choice Recruitment embraced the world wide web at an early stage but it was time for a new website. The company had always advertised jobs on their site, and we developed two separate areas – for job seekers and employers – where CV's and job descriptions could be uploaded into a data resource.

Additionally Judy Jones, the business owner, is a prolific, clear and wise writer, so a blog facility was incorporated with archival facilities, to guide job seekers in techniques to help their job hunt.

The commission turned into a total rebrand, keeping the original colours, with new branding rolled out to signage, posters, window notices and adverts.

"We advocate using and supporting local business," Judy says, "so we sought out a local company who we felt we could work with and who had the technical knowledge, as well as the design skills, to put together a user friendly website that we could manage ourselves."

"MR-Marketing proved to be a very good choice as they understood our brief, the functionality we needed, and were able to apply their experience in design and marketing to give us a total rebrand – a look that represented us which we were ultimately very happy with. It is a massive improvement and has attracted many positive comments, so a big thank you to Mike!"

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