One of the great great benefits of modern marketing - digital aspects in particular - is that success can be measured.
Where's your marketing success coming from?
In the past, marketing in the form of offline advertising - magazines, posters, radio, television, sponsorship and the rest - could only be judged over time, using sales figures.
Nearly all aspects of digital marketing - social media, email campaign, online ads, SEO, content marketing etc. - can be measured very quickly. That, combined with low cost means that you can experiment with digital marketing and very quickly see what works.
Isn't all marketing digital now?
No - we firmly believe that digital marketing is important, if not vital today.
But it must form part of an overall marketing strategy that could include offline marketing activity as well. It depends on what you're selling, who you're selling it to, and how you're reaching them.
A pure digital marketing strategy might be exactly the right thing for your business - it depends.
Equally revisiting branding and packaging, perhaps developing new in-store promotional material and backing all of that with a strong digital marketing campaign would be the right fit.
If want to examine all the options and set out a plan to boost your company's sales, come and talk to us - there's no obligation.
It must work for you
At MR Marketing we strongly believe that marketing spend should be viewed as an investment, not a cost.
Your decisions as to what marketing activity to undertake should be driven by the return you get from each element of spending, not how much it costs. We lay out all those choices and their benefits for you then work with you every step of the way.
What should be measured - what is your definition of success? Is it hits on your website, people asking for quotes or more details, simply an increase in enquiries and sales?
Come and have a chat, drop us an email or pick up the phone and we'll see how we can help you achieve your goals.