Even though the High Street is undergoing phenomenal change, innovation and eye-catching packaging still has it's place.
Packaging for a digital world
In fact there's more requirement for real, physical products to stand out from the crowd today, even when they're being sold online. When online stores like Amazon, eBay and even Google present rows of similar products, your products need to grab attention.
And that's not just about bright colours or strange shapes. Packaging needs to draw the eye and send a clear message as to the product benefits - often for different regions and in different languages and for
But that attention-grabbing packaging needs to do it's job too. It has to protect the product, protect the consumer while still being cost-effective.
What can be done?
You might be surprised that an agency that builds and markets brands, both online and offline, would also talk about packaging.
Well, founder Mike Rushby is steeped in packaging expertise - a Member of the Institute of Packaging with peerless knowledge of the and materials used in packaging, including unusual substrates.
A unique blend that delivers for you
This gives MR Marketing a unique mix that is used tackle your packaging and branding problems, marrying the physical elements with digital ones to create a coherent image that sells your products.
Have a chat
There are no high-pressure sales tactics at MR Marketing.
We'd love to speak to about the issues you're facing in this fast-moving world and if we can help then all the better.
Why not drop us a line, call or pop in for a chat?
One of the great great benefits of modern marketing - digital aspects in particular - is that success can be measured.
Where's your marketing success coming from?
In the past, marketing in the form of offline advertising - magazines, posters, radio, television, sponsorship and the rest - could only be judged over time, using sales figures.
Nearly all aspects of digital marketing - social media, email campaign, online ads, SEO, content marketing etc. - can be measured very quickly. That, combined with low cost means that you can experiment with digital marketing and very quickly see what works.
What does branding mean to you? A logo? Colour scheme? Nice headed paper?
Those form part of it, yes, but the real power of a brand is what supports that - what the brand represents, what customers think when they see it.
How can you control that?
Consistent branding delivers trust
Consumers have many more ways of interacting with organisations these days so consistent, recognisable branding is even more important than before.
If people see different versions of your branding when they are on a social media site, compared to being in your shop or office, or on your website, it will confuse them. At best they'll think it's shoddy, at worst you'll lose trust - and trust is an incredibly important step toward making sales.
Are you tired of those spam emails promising to get you to the top of Google? But do they also make you wonder if there's a holy grail that will help your site rank higher?
Well there is, but it might not be one you're thinking of - usability.
Ever since people realised that Google's rankings could be manipulated, SEO experts have been kept busy, tweaking sites and selling their latest tricks.
But all the major Google updates of the last few years have made it harder to fool the system. Instead, Google now looks more favourably on websites that follow current best practice.